As soon as you own and run your own business, the importance of visuals in marketing strategies becomes quickly apparent. Images play an invaluable role in engaging audiences online or via traditional methods; website visuals, social media posts or advertising campaigns all use images to drive growth and expand reach. But buying stock photos should never mean choosing anything pretty; when selecting pictures that represent your brand you need images that truly embody it while appealing to target customers, with commercial use being a key consideration.